Ferio Pugliese: Leading WestJet’s New Carrier Encore Harvard Case Solution & Analysis

In the earlier 2014, Ferio Pugliese thought about his messed-up first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore served as the firm's most important organizational change in its 18 years of dramatic growth.

Expanding the airline's fleet to comprise smaller, short-haul aircraft which could service smaller destinations throughout Western Canada had not been without growing pains. For instance, numerous employees apparently felt they were losing their sense of belonging in the company that prided itself on employee satisfaction. Pugliese wondered how he should carry on in placing Encore on a successful path.

PUBLICATION DATE: February 12, 2015 PRODUCT #: W15044-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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