This case study reveals the evolution of the Chinese television program Fei Ni Mo Shu (you're the One), from an unrecognized show in 2010 to becoming a television occurrence in 2015. The success of Fei Ni Mo Shu (you're the One) has resulted from it representing the current Chinese labor market, people's livelihood attitudes and what Chinese companies demand from the workers. As Fei Ni Mo Shu enters its sixth year, the show’s producer grapples with questions of how exactly to keep the show fresh and appealing as the underlying social and economical conditions that resulted in its success.
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
PUBLICATION DATE: June 29, 2015 PRODUCT #: 415081-PDF-ENG
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