Shane Eten is enthusiastic about being an entrepreneur and finds an opportunity in managing food waste; a Clean Technology startup. Shane develops a strategy for an anaerobic digester that will convert grocery store food waste into energy and organic fertilizer. The case explores the entrepreneurial journey of Shane, from working in a high tech startup, a low tech candle manufacturer, an MBA student to obtaining recognition in business plan contests for the anaerobic digester.
At the point in time of the case, Shane desires to raise some capital to develop a prototype and demonstrate his concept. Shane struggles in identifying sources for the $250,000 he needs to start his dream. Friends and family are a chance, but Shane is not certain that his contacts have enough capital available for him. Furthermore, because he recognizes that he'll need to raise more capital to build out the business if the model is successful he would like to maintain as much ownership as possible at this point in time. This is a good case to investigate alternative sources of capital.
PUBLICATION DATE: May 01, 2009 PRODUCT #: BAB156-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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