A new ride sharing startup in Boston, Fasten, entered the marketing September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep passengers' fares low and cost drivers a flat $0.99 fee per ride as opposed to the 20-30% commission charged by its competitors, would help discern it and acquire the necessary traction in an ostensibly targeted market between Uber and Lyft.
Despite both Uber's and Lyft's valuations going high upto $50 billion and $5.5 billion respectively, the a lot of investment notch Silicon Valley software developers and technological inventions such as autonomous vehicles, competitive marketing strategies, and cut-throat poaching practices, all of which compelled amount three.The competitor Sidecar by January 2016, felt confident given its 17 years of experience in Russia's car services business positioned it well to truly understand their customers and finally expand to other major cities. But with limited budgets to get talented and expensive platform developers, Fasten needed to ensure its core IT services could compete, and that its word of mouth strategy to bring the crucial network of drivers and passengers could get it the crucial foothold it would need to grow.
PUBLICATION DATE: May 23, 2016 PRODUCT #: 616062-HCC-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
Fasten, which was a new ridesharing startup in Boston, entered the scene in September 2015 expecting its exceptional vision of transparency for both driver and passenger and strategy to keep passengers' fares low and cost motorists a flat $0.99 fee per ride as opposed to the 20-30% commission charged by its competitors, would help identify it and obtain the needed traction in an apparently targeted marketplace between Uber and Lyft.
Despite both Uber's and Lyft's valuations increasing upto $50 billion and $5.5 billion respectively, the significant investment in Silicon Valley software developers and technological inventions such as autonomous vehicles, competitive marketing strategies, and cutthroat poaching practices-all of which compelled amount of three.The competitorSidecar,by January 2016, felt assured that its17 years of expertise in Russia's car services sector placed them well to understand their customers and finally expand to other important cities. But with limited budgets to get high-priced and gifted platform programmers, Fasten needed to ensure its core IT services could compete, and that its word of mouth strategy to bring the crucial network of passengers and motorists could get the crucial foothold it'd need to grow to it.
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