FASHION E-TAILING IN INDIA: A DEAL OR RAW DEAL FOR THE SELLERS? Case? Solution
While Myntra raised the margins (from the fashion retailers/fashion seller brand names) from 28%-32% to 36%-40%, others too are following fit. With a focus on gross margins, along with discount rates, how would enhancing margins impact the company potential customers of fashion retailers/fashion brand names? Is there any, financial case, if any, for fashion e-tailers requiring large margins?
This is just an excerpt. This case is about Business
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