Farmington Fresh: Growers Changing Produce Distribution Harvard Case Solution & Analysis

The opening of the Asian markets for the products of American opportunity for large manufacturers to develop their own packing house and airlines to supply its products to Asian markets. Learning Goal: As farmers take a proactive strategy to global markets products in the direct mode "Hide
by Ray A. Goldberg, Donald Daniels Source: Harvard Business School 24 pages. Publication Date: November 15, 1996. Prod. #: 597047-PDF-ENG

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