Farmacias Similares, serving low-income sector of Mexico, rose to $ 600 million in sales and 3,400 drugstores while deep reforms to help the poor coverage of public health. Next to each store for $ 2 per visit, medical clinics have access to doctors for 2.3 million people a month. Says the chain growth, the reasons of its success, as well as projects pro forma financial returns of the company. Farmacias Similares place in the context of Mexico's health and pharmaceutical industries.
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by Michael Chu, Regina Garcia-Cuellar Source: Harvard Business School 26 pages. Publication Date: January 12, 2007. Prod. #: 307092-PDF-ENG
