In August 1992, Haagen-Dazs has opened its first ice cream parlor in Barcelona. In July 1993 Farggi, small Spanish family company opened its first luxury ice cream shop just a few blocks away. This case is an example of how a small local company can compete with the very large multinational corporation. In early 1995, when Farggi already has 13 exclusive ice cream in Spain, plus 800 non-exclusive retail Farggi managers face a number of strategic dilemmas about how to continue to compete successfully in the market of luxury ice cream segment. "Hide
by Luis G. Renart, Pares Francisco Source: IESE 27 pages. Publication Date: January 1, 1995. Prod. #: IES036-PDF-ENG
Related Case Solutions & Analyses:
Miles Everson at PricewaterhouseCoopers
The Multiple Sclerosis Center of Atlanta
Metalcraft Supplier Scorecard
Note on Pre-Money and Post-Money Valuation (B)
AGENCY.COM (A): Launching an Interactive Service Agency
Religion And Politics
Lehman Brothers
Organizational Dimensions of Creativity: Motion Picture Production
Bajaj Autos
Business Plan Response
