This case is about a small "outdoor adventure" business at a crossroads. The business was founded by a man and a woman to serve as a consulting and team-building needs of local schools and hospitals. His discovery of corporate customers is a "big business" opportunities. The main characters, however, are not sure they want to leave the area part-time "fun" and enter into the realm of potentially lucrative full-time business.
This Darden study. "Hide
by Christina Lotze, LJ Bourgeois, James M. Berger Source: Darden School of Business 26 pages. Publication Date: Feb 04, 1994. Prod. #: UV0589-PDF-ENG
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