Fairmount Minerals, manufacturer of industrial sand in the USA, embarked upon a journey of sustainable development in 2005. The mining industry had an unenviable reputation that endangered the sustainability of the company.
Fairmount's journey was exciting and full of hard work and dedication to the custom of sustainable development. The three broad themes of people, planet and prosperity resonated in all facets of the business. Beginning in 2006, each year the organization generated a group of daring aims and tracked its progress toward these aims. These aims clearly spelled out the gain for earth as well as the environment. The question that remained was how this benefit translated into prosperity for the company and the stakeholders. Under what conditions did this stewardship of folks and planet bring about increased growth for the company? Authors Garima Sharma and Sayan Chatterjee are affiliated with Case Western Reserve University.
PUBLICATION DATE: August 30, 2011 PRODUCT #: W11147-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Align Technology Inc.: Matching Manufacturing Capacity to Sales Demand
Porcini Pronto
The WestJet Christmas Miracle (B)
Reboot Systems’ Refurbished Computers: A Frugal Solution for Digital Divide
Metabical
Debating Strategic Directions in a Changing Investment Landscape: AREA Property Partners
Home Depot and Interconnected Retail
Wastewater Recycling: Public Relations for a Controversial Technology
Mining and Corporate Social Responsibility: BHP Billiton and the Tintaya Dialogue
Wal-mart Sustainability Through Lightbulbs: Flickering Out?
