IMD-2-0150 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case demonstrates the possibility companies need to drive innovation to be able to reach CO2 reduction goals that are ambitious. Fairmont’s efforts are documented by it under WWF International’s Climate Savers initiative. Climate Savers is a program to transform sector and company into innovators on climate and energy alternatives. The case centers on actions taken by Fairmont during the full restoration of the building of the new Fairmont Pittsburgh as well as The Savoy in London in the United States.
It shows the feasibility of stretching goals for lowering CO2 emissions from hotel businesses and offers a framework for conversations across the challenges of aligning portfolio growth with the easy rollout of carbon and energy management plans. Learning objectives: 1) Produce robust arguments that challenging CO2 reduction goals trigger innovation and are so great for company development and increase. 3) Demonstrate the possibility of energy-efficiency projects in hotels and resorts direction.
Subjects: Innovation; Climate change; Hotels; Resorts; Corporate responsibility; Energy efficiency; Partnership; Change management; Employee motivation; Luxury hotels
Settings: Global; Hospitality; Hotel; 30,000 employees; Portfolio of 56 luxury hotels and resorts; 2007-2009
Subjects: Innovation; Climate change; Hotels; Resorts; Corporate responsibility; Energy efficiency; Partnership; Change management; Employee motivation; Luxury hotels
Settings: Global; Hospitality; Hotel; 30,000 employees; Portfolio of 56 luxury hotels and resorts; 2007-2009
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