February 20, 1997, FairMarket, online business to business auction was launched. CEO, founder Scott Randall, drew on his experience in building businesses online at NECX Direct, Yahoo, Internet Shopping Network and build your business. This case, set in June 1998, describes the problems he faced in running the company and allows the students to discuss the best approach to market penetration and growing organization. "Hide
by Lynda M. Applegate, Jack Wieland, Chad Raube Source: Harvard Business School 26 pages. Publication Date: Aug 04, 1998. Prod. #: 399006-PDF-ENG
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