Provides the basis for a script change management. These include subsidiaries / headquarters relationships, minority groups, the dynamic conditions of industry, culture and identity as a driving force in corporate turnaround. Growing up as much as possible in its Scandinavian markets house, the house of Prince finer things in Prince cigarettes as the dominant competitors in the emerging markets of the Baltic States, as well as in Denmark. Company sends Lars Kruse Thomsen to Warsaw as the newly appointed director of sales and marketing operations in the Polish House of Prince. What he finds on his arrival - organizational inertia, leadership vacuum, and unreliable sales and performance data - hitting him. Thomsen knows that reversing a sharp drop in the company, he has to fix what lies at the heart of its malaise. Under his leadership, sales and marketing department will lead the way. "Hide
by Joe Distefano, Colin Lief Source: IMD 21 pages. Publication Date: January 1, 2002. Prod. #: IMD151-PDF-ENG
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