When Robert Labatt took the helm Ezboard in 2004, he was faced with a quandary: How to transform the company into the essence of information about the product on a paid product that would earn enough to meet Ezboard increasingly impatient investors? In this class of video, Labatt discusses the strategy, including the revenue model, the user hierarchy, and the role of advertising. He talks about his goals as CEO and pressure that he faces. This video is intended for use in conjunction with the written case SM172 Ezboard: Making customers pay.
ezboard case solution
http://www.gsb.stanford.edu/multimedia/flv/100618-Case-EZboardTlr.html «Hide
by Brian B. Viard, Pamela Yatsko Source: Video Supplement 9 minutes. Publication Date: Aug 03, 2005. Prod. #: SM142V-VID-ENG
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