EZAmuse Negotiation Background (A): Harvard Case Solution & Analysis

This is the background for the exercises in the course of negotiations. Promising venture company supported, EZAmuse communication is to increase the B round. Its existing patron reality venture partners, we would like to collect enough for six to nine months, when it will have the results of the current products and be able to pick up a round C at a higher valuation. New and talented director-general, who succeeded to the reality in the past, would like to raise a larger amount now to avoid an increase in C round (and maintain its position.) Most concerned came from the German company, which tends to make large late-stage deals and happily finance all the needs of the company. During the negotiations, compromises, and examines the dynamics of the situation. "Hide
by G. Felda Hardymon, Ann Leamon Source: Exercise 4 pages. Publication Date: June 12, 2007. Prod. #: 807007-PDF-ENG

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