The e-payments landscape in Singapore was formerly controlled by two major card issuers with non-interoperable cards. The Infocomm Development Authority established an initiative to develop an innovative standard that would provide an interoperable platform open up and in order to foster local micropayments e payment services for consumers. The end result was a pioneering ISO standard - the Contactless e-Purse Program Standard (CEPAS).
This open standard, with exceptional security and high performance characteristics, enabled multiple payment programs provided by various issuers to be on a single smart card, which consumers could use for bus, cab, and rail transport, car park, road usage costs and retail micropayments. The case analyzes the major challenges as well as trade-offs in the development and installation of this platform innovation - such as coordinating the hard work of multiple stakeholders and balancing different stakeholders' legitimate welfare; incentivizing investment in supporting infrastructure and harmonizing innovations; and boosting the implementation and diffusion of the cards by the consumers and merchants. The CEPAS podium was also being leveraged for the subsequent generation of e-payment initiations, like payments via Near Field Communication-enabled mobile phones.
PUBLICATION DATE: January 18, 2013 PRODUCT #: NTU036-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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