Extending the "easy" Business Model: What Should easyGroup Do Next? Award winner Prize Winner Case Solutions
Abstract:
easyGroup is considering its entry into the movie theater exhibit business in the UK through the introduce of a no-frills movie theater. The business thinks that it can redeploy the abilities, for example, yield monitoring, that caused the success of easyJet, its low expense airline company business, into this brand-new endeavor. The case analyzes the marketplace for movie theater in the UK, along with the development of easyGroup's portfolio of business, for examining the beauty of the business's prepared release of easyCinema.
Pedagogical Goals:
The goal of the case is to spotlight the difficulties dealt with by a business in establishing a meaningful development method and to evaluate the level to which a company's abilities may be redeployed into brand-new business endeavors. This case intends to establish a conversation on the benefits and limitations of an associated diversity method.
This is just an excerpt. This case is about Strategy
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