Exporting American Culture Case Solution
A big entertainment company, extensively criticized for producing violent, offensive, and introverted material, is determining if to sell its material to a semi-illegal business that's broadcasting TV in Turkey.
This chances brings up numerous questions about cultural sensitivities and the concept of American cultural imperialism in the Muslim Middle East that is conventional, particularly around the globe. The youthful executive in charge of the price wonders if his firm will be perceived as a "Western vulture."
PUBLICATION DATE: September 12, 1995
This is just an excerpt. This case is about STRATEGY & EXECUTION
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