LoJack is a corporation founded in 1978, which was a world leader in the development and delivery of systems that track and recover stolen vehicles headed for the chop shops. Despite its leading position, the company is well aware of the risks they face, being so closely linked to the volatile U.S. automobile industry. In the early 2000s, the company had going into a strategy that has produced four new business units. The case considers the information about the product and its competition. It also describes the new features that have been available for LoJack as untapped markets and geographic expansion. "Hide
by Donna Kelly Source: Babson College 15 pages. Publication Date: April 1, 2012. Prod. #: BAB691-PDF-ENG
Related Case Solutions & Analyses:
Negotiating the Path of Abraham
Recorded Future: Searching the Web for Alpha
The Drivers of Greenwashing
China s Challenge to Feed Its People
Tartans in Thailand: Pernod Ricards Thai Whiskey War of 2007
Microsofts IP Ventures
Bank of America: Mobile Banking
NTT DoCoMo (TM): Value Innovation at DoCoMo
American National Red Cross (B)
European Union in the 21st Century
