Case describes an innovative business model and French wines offer a cultural experience to North American markets. Students are given the opportunity to learn about the problems of the revival in 1000, the old castle, the house and the construction of a viable vineyard wine exports and business travel experience. The case relates to the Internet, the 15-minute video, which includes interviews with the entrepreneur, real estate photos and excerpts of Montlaur Guedelon castle, medieval construction project. "Hide
by Iris Berdrow Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: January 24, 2012. Prod. #: W11769-PDF-ENG
Related Case Solutions & Analyses:
Ensuring Family and Business Continuity at Indias GMR Group
Godrej Chotukool: Cooling Solution for Mass Markets
CASaskatchewan: Future of Auto Club
Entrepreneurs at Twitter: Building a Brand a Social Tool or a Tech Powerhouse
Partners Healthcare System (PHS): Transforming Health Care Services Delivery Through Information Management
Understanding Buyer ChoiceRejectionExperience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers
Kimpton Hotels – Setting Prices on Priceline (A)
Note on Decision Making Emotions and Entrepreneurship
Professor Proposes
Global Source Healthcare: To Start or Not to Start
