Paddi Rice, President of Executive Search Dating Inc (ESD), dating service company has to decide how to deal with the new competition, whether to expand its customer base to accelerate the growth of the original, which communication tools to use in order to reach more potential customers, and how it can successfully transfer their business model outside of Vancouver and Canada. "Hide
by Dominique Turpin, Benoit Leleux Source: IMD 15 pages. Publication Date: February 16, 2006. Prod. #: IMD402-PDF-ENG
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