Creation and application of new knowledge and technology have long been a critical key to financial success. As the resource requirements for technological progress and accelerate the global spread of technology, strategic thinking about technology must go beyond the development of new products or services. There are three common shortcomings in the management of the strategic management of technology: the failure to understand the status and trends of technology, necessary and sufficient for competitive advantage, emphasis on product technology and neglect of process technology, particularly information technology, in search of a competitive advantage, and the inability to accurately estimate the time and cost of market transformation to a market demand for new technologies. Two simple, but strict, metaphors, strategic space and network Food Technology, which will help overcome the major shortcomings in strategic thinking. "Hide
by Robert M. Price Source: California Management Review 20 pages. Publication Date: April 1, 1996. Prod. #: CMR059-PDF-ENG
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