Exclusive Resorts: Entrepreneurial Positioning and Nonmarket Defense Case Solution
The challenge was to place the enterprise in the market and nonmarket environments. The placing in the market environment was not unsuccessful, and Exclusive Resorts was an immediate success. Like a country club, Exclusive Resorts was coordinated in the marketplace environment, letting it prevent state timeshare regulations. The success of Exclusive Resorts shortly spurred others marketplace risks to enter the high-end holiday home club business and, at the exact same time started to grow.
Were luxurious holiday home clubs working outside the law (consumers weren't shielded by state timeshare law)? Were contractual arrangements see-through to consumers? Could failures or potential fraud among the clubs tarnish the whole resort development business, including its members? If state enrollment were required, Exclusive Resorts would be subject to burdensome and expensive regulations. Truly, a core part of the Exclusive Resorts business model, stock replacing via the sale of homes, would be prohibited.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: November 03, 2004
Related Case Solutions & Analyses:
Johnson & Johnson Consumer Products Brazil: Corporate Transformation (B)
PTC: Launching an Entirely New Product Platform
U.S. Food Aid: Cash or Commodities
Prudential UK: Rebuilding a Mighty Business
Experimental Roots of Revolutionary Vision
Social Alliances: CompanyNonprofit Collaboration
Making China Beautiful: Shiseido and the China Market
Shelby Division 2012
Oasys Water: Balancing Strategic Partnerships & Financing Decisions
CVWarehouse (B): Breaking the Deadlock
