In summer 2002, Brad and Brent Handler set exclusive resorts, residence luxury holiday company, to meet demand for luxury vacation residences that got away owning a second home and to be tied to one place. The objective is to position the company as a market and non-market conditions. Positioning in the market environment was successful and exclusive resorts was an instant success. In a non-market environment, exclusive resorts, as a country club was organized to avoid state timeshare rules. The success of most exclusive resorts spurred others to enter the residence of luxury vacation club industry and, at the same time, the threat of non-market began to rise. American Resort Development Association (ARDA) had many problems: there were luxury vacation residence clubs operating outside the law (consumers were not protected status timeshare law)? Contracts were transparent to the consumer? Can possible fraud or failure of clubs to throw a shadow over the development of the spa industry, including its members? ARDA tried to have a luxurious vacation residence clubs registered in the states in which they held the properties in which they are sold memberships. If the state were to sign, exclusive resorts will depend on costly and burdensome regulations. Indeed, one of the main components of the business model Exclusive Resorts, equipment replacement through the sale of houses, will be prohibited. "Hide
by David P. Baron Source: Stanford Graduate School of Business 10 pages. Publication Date: November 3, 2004. Prod. #: P48-PDF-ENG
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