The case represents on the tactical decisions to execute the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to react to alter competitive dynamics created by the market liberalization.
The management of eVN saw a growth opportunity in the Eastern European markets that were underdeveloped but were anticipated to catch up rapidly as a result of their admission to the EU. EVN shortly finds itself exposed to a number of political, ethnic, economical and technical forces that challenge its ability to perform its growth strategy.
PUBLICATION DATE: September 15, 2007 PRODUCT #: IES267-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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