Abstract

The case illustrates the Entrepreneurial activity of Brent, to offer the digital mode to the Universityalumni’s for raisingfund that could support the universities and fellows in different aspects of Life.Thoughthe idea is significant, in terms of attaining results, however, the lackof expertise of Brent to devisethe applicationprototypeis an issue.It is dueto the fact, that suchmayrequire Brent to pursue anyofthe 4 options proposed in the case.

Perhaps, each options hascertain pros and cons, making it difficultfor Brentto optthe best alternative. All in all, the case outlines the issues, and the bullocks that arepresented to the entrepreneur while setting business and that how he must copewith the risk factors, and takethe calculatedrisk in order to achieve the goal.

Keywords:  Sustainability, Competitive edge, Profitability.

Introduction

Ever Green- An online digital platform offering the mean to the IPhone users to fundraise among the alumni’s of differentuniversities. It includes the networking strategy, that could connectdifferent fundraisers with one another, developing the consortium of fundraise andthus creating opportunities for one anotherindifferent field of the market.The. particular idea has beenproposed by Brent Grinna, while being a part of Brown University that offered it the opportunityto find his first job.

Since Brent analyzed the potential of mobilephoneand technology in the market, he developed the idea of such application.However there remain a problem of selecting theman to develop the prototype so to offer it in the meeting with the investors, makingthe, idea more concrete and resultoriented. But such may require the Brent to either opt for Odesk, local programmers, Dash fire or CTO/co-founder.Each option has certain pros andcons, whichneeds to be considered before investing timeand money in any,as any delay due to above optionmay result in idea failure, collapsing the overall project.

EVERTRUE- Mobile Technology Development Harvard Case Solution & Analysis

Issue Identific

Strategies to Deal with the issue

In order to deal with the present issue, Brent has four option, among which he may pursue one or the combination of two so to deal with the issue.The options are listed below:

Local Programmers

Brent may pursue the local approach of hiring the local programmersthat are present in the market.These programmermay offer the service below the wage rate of the other high tech Silicon Valleyprogrammers. Moreover, such will be cost effective for the Brent to adapt in a way, that it may allow Brent to hire more individual to less wages so to accomplish the task on time, eliminating the factor of Delay.

Moreover such option will allow Brent to maintain the its intellectual property rights, since the local programmers will be the Ios developer working under certain conditions, hence saving the cost of the and also the intellectual rights. Alsosuch option will bethe most accurate and accessible option presentto Brent.

However, since financial capital is a constraint in the initial stage if the application development, managing the wages rates and also the delivery ratio at same time will be an issue, putting the continuity of the project in risk.

Since Brent is planning to launch the ever tuneApplication that could connect and offer digitalfund raising option to the university Alumni’s, however it  creates the scarcity of technological knowledge that is needed to develop theapplication-prototype, to attain the approval of investors and to gain the capital so to initiate the project.................

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