This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Teachers should consider the timing of making the video accessible to pupils, as it may show key case details. For numerous months, the establisher-CEO Evan Williams has felt encircled, incapable to control Odeo and its deliberate direction. He longs for "simple" existence of Blogger, the preceding venture he had co-founded.
Although his Blogger experiences had contained a major blow-up with his co founder that had consequentially led to legal proceedings, a brush with near-bankruptcy, and the laying off of his whole team, Williams has developed into even more disenchanted with his current undertaking, Odeo. Odeo, a podcasting lead the way, had debuted almost two years earlier than and had gotten off to an extremely strong start, with a high-profile debut at a notable industry summit, treatment on the face of the New York Times' Business segment, and the raise of a big round of funding from the top-tier venture capital firm. His attempt to find an acquirer have failed, layoffs have started, and he is currently facing a conference with an gradually more aggressive board of directors. At that assembly, he is really tempted to step down so he can move on to his next project and recover the delight of being an entrepreneur.
PUBLICATION DATE: December 07, 2008 PRODUCT #: 814S07-HCB-SPA
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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