Evaluation of Performance in a Product Development Context Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In today's competitive environment, the demand is greater than ever to deploy product development investments more effectively. To help supervisors, we have developed two conceptual tools to support the evaluation of performance in product development. The Performance Measurement Evaluation Matrix (PMEX) facilitates supervisors to assess performance measurement systems they currently use, in order to identify areas requiring improvement. Results from using the PMEX indicate that it's not unusual to associate performance measurements with the efficacy aspects of quality, and time, price, without observation of the value. Performance is largely perceived by managers with regards to time, price, and quality of the tasks in the later periods of the development process.

We maintain an effective performance measurement system is based on performance standards, and derives measurements based on these. It really is claimed that there should be a change in the understanding of performance, before performance evaluation systems can be improved. The Product Development Organizational Performance Model (PDOPM) assists in developing the understanding of performance by connecting uncertainty, efficacy, and effectiveness at three generic activity levels within the product development function. The use of our tools supplies an improved understanding of its measurement and performance, hence empowering progress to the assessment of performance.

PUBLICATION DATE: July 15, 2010 PRODUCT #: BH393-HCB-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT