Green Bank of the Philippines has been known for its innovative products and its ability to bring new products to market. In 2002, Green Bank is untested commitment savings product, which gave people access to formal savings and help them perform to achieve their savings goals. Omar Andaya, president of Green Bank, must decide how to measure the success of this product. Management team at the bank Green discusses the various methods of assessment, including formal quantitative assessment of the impact using a randomized controlled trial (RCT), and the value of impact assessment brings to the bank. In particular, they are struggling with the question of how to measure the success of the product, both for the bank and its customers. The case highlights the organization should consider before making any assessment of the impact, as well as general design problems.
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by Nava Ashraf, Dean Karlan, Wesley Yin, Mark Shotland Source: Harvard Business School 13 pages. Publication Date: 05 June, 2009. Prod. #: 909062-PDF-ENG
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