Walt Disney Co. theme parks historically thrived on the basis of a formula, adding a great service and a great physical environment. The formula has proven effective in Japan and the United States. With the opening of the controversial Euro Disney in France, however, did not reason to doubt the international circulation of the formula. With the case of issues related to Euro Disney. Considering the possibility of transferring the successful concept of services across international borders. "Hide
by Gary W. Loveman, Leonard A. Schlesinger, Robert T. Anthony Source: HBS Premier Case Collection 23 pages. Publication Date: August 13, 1992. Prod. #: 693013-PDF-ENG
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