Euro Disney or Euro Disaster Harvard Case Solution & Analysis

As for trouble, who experienced Euro Disney from the beginning. Euro Disney claimed that the main reason for its poor financial performance was a European recession and a strong French franc. Dates of opening of the park could not be more wrong. If the recession has been the only cause problems Euro Disney, financial restructuring would only need to hold the park expects better economic times. Only when Europeans began spending free again, investors will know the answers to some difficult questions: Was the idea of ​​Euro Disney wrong? Were there other fundamental cultural issues that may hinder the success of the park? Euro Disney would not recover, even if the other European companies do? And if so, why the theme park Disney concept of success in Japan, and not in France?
This Darden study. "Hide
on Goir Sheikholeslami, Leslie Grayson, Kunihiko Amano, Thomas Falk, Virginia Kleinclaus Source: Darden School of Business 11 pages. Publication Date: October 31, 1994. Prod. #: UV0020-PDF-ENG

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