In March 2007, Vice-Chairman and Managing Director of Eureka Forbes Ltd. reflecting 25 years of market leadership in the water purifier business in India, but is very concerned about the low level of penetration compared to the potential. In 25 years, the company has evolved into all the key policy instruments - technology, brands and channels. Can a company use its vast market training and experience to make a breakthrough in penetrating the mass market for water purifiers in India? Other external pressure is also applied. With the climate challenges in achieving a crescendo of global, sustainability issues of water are in the spotlight, especially in large and fast-growing economies such as India. This creates both enormous challenges and opportunities for Eureka Forbes. Vice Chairman and Managing Director, looks at his top 150 managers, who will gather at the annual strategic planning meeting of the company to come up with fresh marketing strategies. "Hide
by Srinivas Sridharan, SK "Bal" Palekar, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 26 pages. Publication Date: March 26, 2010. Prod. # 910A07-PDF-ENG
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