In March 2007, the vice-chairman and handling director of Eureka Forbes Ltd. is showing upon 25 years of market management in the water purifier business in India, however is bothered by the extremely low penetration compared to capacity. Can the business utilize its huge market knowing and experience to accomplish an advancement in permeating the mass market for water cleansers in India?
With environment issues reaching a crescendo internationally, water sustainability problems remain in the spotlight, specifically in big and quickly industrializing nations such as India. This provides both huge obstacles and chances for Eureka Forbes. The vice-chairman and handling director is aiming to his leading 150 supervisors who will put together at the business's yearly tactical preparation conference to come up with fresh market techniques
PUBLICATION DATE: March 26, 2010 PRODUCT #: 910A07-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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