EU design is becoming increasingly important supplier to furnish the various companies in the apparel and fashion industry in New York and Hong Kong. Since its inception in 1999, the company grew slowly, attracting more customers and more employees are working. By 2009, however, further growth has been hampered by an informal management style, organizational structure abuse and simple system of incentives, which is only good for a small company. The situation is exacerbated global financial crisis. In the fall of the field, there is a need to expand the customer base and for employees to become more sales-oriented. With limited funds, the owner of the EU Design, you must decide how to transform the company and what the management control for the first. "Hide
by Neil O'Connor, Edo de Vries Robbe Source: University of Hong Kong, 13 pages. Publication Date: January 19, 2010. Prod. #: HKU880-PDF-ENG
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