Large multinational companies are pursuing emerging markets. With radical changes in the lifestyles of consumers and proliferation of brands and types, the Indian context offers unique marketing challenges to marketers. The case deals with the view of how cultural values can offer the distinction platform for brands in the kinds of fairness creme and hair oil, the ritualistic classes used in the grooming habits of consumers in the nation.
PUBLICATION DATE: January 20, 2011 PRODUCT #: 910A30-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Chace Shipping (Abridged)
Lotus Development Corp. in 1994 Supplement
Designing and Managing the Information Age IT Architecture
Masco Corp. (B)
Metabo GmbH & Co. KG
Value Chain and IT Transformation at Desko
Water Crisis in India
First Class Trading Corporation
inge watertechnologies, GmbH
Patricia Gottesman at Crimson Hexagon
