Internet Today the world has certainly made it easier for companies to acquire, store and transmit information like never before. But these gains in speed and efficiency come more complex - and sometimes conflicting - expectations of how companies must collect, store and disclose this information. Consumers, employees and other interested parties to access and share all kinds of information related to individual habits, personal preferences and private beliefs that once kept under lock and key, but is now largely out of our hands. Given how radically transformed the nature of virtual networks of our social interaction - including those that connect the company with stakeholders - experts have begun to emphasize the need for an ethical framework that is uniquely designed to address the complexity of the phenomena in the game under this new scenario. This article focuses on the "network of ethics" - a comprehensive vision of the ethical problems associated with managing a web-managed networks - and emphasizes the need for careful analysis of not only the financial and relational drivers, but also ethical. Sound, conscious, careful ethical judgment is the main tool for managers to understand the feasibility of the ethical requirements of stakeholders, and then build a fruitful relationship with the stakeholders based on trust. "Hide
by Antonio Vaccaro Source: IESE-INSIGHT MAGAZINE 7 pages. Publication Date: June 15, 2011. Prod. #: IIR052-PDF-ENG
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