E.T. Phone Home Inc.: Forecasting Business Demand Harvard Case Solution & Analysis

Describes the process of forecasting the market demand for new technologies - mobile radio. The student must critically evaluate models of demand and market assessment, and change them as needed in order to develop a marketing plan and budget. "Hide
by John F. Cady, Frank V. Cespedes Source: Harvard Business School 23 pages. Publication Date: January 5, 1983. Prod. #: 583121-PDF-ENG

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