This case is related to an executive who must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the nations. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that's meaningful for a managerial decision -- the variety of outlets that could be supported by a nation's marketplace demographics. In this case, doing so can be accomplished efficiently through modeling on a spreadsheet.
The objectives of the case are to give students training in modeling the evaluation on a spreadsheet and conceptualizing a problem and to show the relation between company choices and national statistics. The analyst is needed to estimate the potential market demand for Kodak Express.
PUBLICATION DATE: July 08, 2011 PRODUCT #: W11226-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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