Between major cities, air travel in the early twentieth century is mostly in India and has been driven by companies. Nonetheless, a set of comparatively unused airfields exist in or near smaller cities, presenting an expected opportunity for creating air travel demand in these places. This would demand a thorough comprehension of the design of an air travel offering that may successfully compete with these alternatives and present travel options.
The three-part case describes a methodology to reach the correct new air travel offering and an evaluation of the degree of potential demand in this circumstance. In the very first part (A), competing travel modes are analyzed and the characteristics that are applicable to the design of a brand new air travel offering are identified.
PUBLICATION DATE: March 01, 2012 PRODUCT #: IMB369-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Cola Wars in China
The GSK Scandal: When Questionable Global Practices Met Imperfect Institutions in Emerging Markets
SSISM-Social Entrepreneurship or Chaos?
Indigo
IBM at the Crossroads
Silver Lake
Internationalization Strategies of Emerging Markets Firms
Lost Roots: How Project Management Came to Emphasize Control Over Flexibility and Novelty
Sun Hydraulics: Leading in Tough Times (A) (Abridged), Spanish Version
Social Security Reform
