In India, air travel in the early twentieth century, mainly between the major cities and historically was driven business. However, a set of relatively unused airfields exist in smaller cities, representing a potential opportunity to create demand for air transport in the area. This will require a deeper understanding of the travel options and design offers air tickets, which can compete with those options. The three-part case describes a methodology to arrive at an appropriate new offer on flights and to assess the potential demand in this context. Inputs from part (A), which details a joint pilot study used to refine the design and collection of data from a large sample of the same origin, destination pair and presented in the second part (B). "Hide
by Jayaram Holla, Rishikesha Krishnan, Srinivas Prakhya Source: Indian Institute of Management, Bangalore 15 pages. Publication Date: March 1, 2012. Prod. #: IMB367-PDF-ENG
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