Eskom, the South African electricity utility company, spends about 30% of its annual profits to implement national initiatives and social projects, infrastructure development across the country program to provide electricity to the people of South Africa, who often lack access to basic services in apartheid. Thus, the company hopes to accomplish its goal of becoming "a model corporate citizen." The case deals with social, political, and corporate historical information, together with the customer and marketing data, VIS-A-VIS viable plan to fund programs and distribution of more than 9 million subscribers. But after four years, the program costs Eskom more money to work with than it receives from the annual sales. "Hide
by Patricia H Werhane,, Michael E. Gorman, Brian Cunningham Source: Darden School of Business 13 pages. Publication Date: April 7, 1999. Prod. #: UV1873-PDF-ENG
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