Average Spanish company that produces steel sheet jobs for the automotive industry must decide on two alternatives to expand internationally. The choice of one or the other (or both) requires the analysis of core competencies, customer base, risk, cost structure and financing of the project. Since time is an issue, a decision must be made with incomplete information. "Hide
by Carlos Castanosa, Carlos Garcia Pont, Luis Palencia Source: IESE 13 pages. Publication Date: October 29, 2004. Prod. #: IES094-PDF-ENG
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