Escapes Outdoor Living Designs (Escapes), a landscaping and construction business, has been performed effectively, but during the last five years the growth sustainability had been an issue for the business. The founder had to devise a strategy that could expedite its business growth process and had to increase its business focus. The key problems for the owner included the shifting market opportunities and employee retention, he needed to conduct an evaluation of his business in order to derive a potential market to move ahead in the future or if it should shut down the entire business.