In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. Describes the case of Kindle launch and provides information on the player in the industry (or the broader ecosystem) that may be affected, and to react: including Penguin (leading educational publisher), Barnes & Noble (the largest brick-and-mortar retailers), Apple, and Sony (the manufacturers of competing devices), Google (as a major supplier of free e-content) and Adobe (as a competitor in the creation of an e-book standard). "Hide
by Bharat N. Anand, Peter W. Olson, Mary Tripsas Source: Harvard Business School 14 pages. Publication Date: February 27, 2009. Prod. #: 709486-PDF-ENG
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