It seemed almost too good to be true: over a six-year period, Kenya's Equity Bank had grown its assets more than twentyfold and reached 5.9 million customers from fewer than half a million. Behind the bank's growth was a charismatic chief executive, who had a mission to provide banking to customers that are poor.
Technology investments supported his strategy, allowing the bank to expand services such as ATMs and mobile banking. But growth had slowed after 2007, prompting questions about whether Equity Bank had hit a saturation point amid a tough competitive landscape. In this scenario students examine how it may impact the bank's strategy going forward and Equity Bank's financial statements, the Kenyan banking industry, and also the bank's culture to analyze the consequences of the slowdown.
PUBLICATION DATE: August 04, 2011 PRODUCT #: CU53-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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