Founded as a non-profit microfinance company, Equitas has acquired nearly a million customers in the short two years since its inception. Founder, Vasu, and his management team would like to speed up the already impressive leap to 3 million customers in the next two years. The case describes the company's business model, which tries to integrate microfinance with social development, and provides students with the opportunity to discuss the scale, and challenges faced by the founder. "Hide
by VG Narayanan, V. Kasturi Rangan Source: Harvard Business School 20 pages. Publication Date: March 30, 2010. Prod. #: 510104-PDF-ENG
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