To optimize their effectiveness, colour cases ought to be printed in colour. Charlotte, North Carolina, was among the top economic centres in the south with a strong position as a headquarter city. Since the 1980s, the city had become increasingly reliant on an explosive but also successful financial service industry. In 2006, Jim Rogers, CEO of Duke Energy, started to lay the groundwork to create Charlotte as the "new energy hub of America."
The Envision Charlotte initiative builds on the Charlotte region's economic development "energy capital USA" initiative that was announced by North Carolina Governor Beverly Perdue, city and business leaders in April 2009. With worries about a renewed downturn in the financial sector, the other leaders in attendance and also Rogers hoped that supporting a civic initiative such as Envision and rallying around a shared idea was the formula for economic sustainability.
PUBLICATION DATE: November 16, 2011 PRODUCT #: 412087-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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