Success in business ecosystems that contain well-recognized firms and new enterprises needs a task that demands strategic thinking to leverage a company's resources and abilities, competition and cooperation. Tactical thinking and the entrepreneurial actions in an ecosystem influence one another in a cycle that perpetuates and even triggers innovation.
These interactions change across four types of business ecosystems- Jam Central, Creative Bazaar, Orchestra, and Mod Station -and determine the success and failures of established companies and new ventures. The nature and effect of the dynamic interactions in a small business ecosystem can have profound consequences for organizational success.
PUBLICATION DATE: May 15, 2012 PRODUCT #: BH473-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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