Entrepreneurs: Invent a Brand Name or Revive an Old One? Case Solution
This article focuses on the fact that ten executives were interviewed who got companies, which were inactive and successfully re-launched them into the marketplace.Their. comments revealed that with appropriate preparation, an entrepreneur may have the ability to raise likelihood of success considerably by restoring brands, rather than spending the tremendous amount of capital required to construct a brand new brand image. Decisions indicate that nostalgia isn't enough; the brand that is revived must be repositioned to meet the customer worth of today. Evidence also indicates that licensing a brand name that is revived to unrelated businesses may prove quite lucrative for the entrepreneur.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: May 15, 2005 PRODUCT #: BH121-PDF-ENG
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