Namaste is a case history of how Kellogg alumni couple Gary Gardner and Denise grow their brand Namaste line of hair care products from the production on the kitchen table of the family in a formidable $ 80 million empire for 14-year period. Gardners hails from a long hair care business lines, soft dynasty Sheen, Gary's father started decades earlier. Soft Sheen was eventually sold to hair care giant L'Oreal for $ 100 million. Gardners say Namaste growth occurred listening to the needs and desires of customers for the healing hair care products, which reminded them of nutritional remedies family. Line of hair care products has become a leader in its industry, but faced with the dilemma of how to increase sales in new markets, particularly international markets, such as South Africa and Nigeria. "Hide
by Cheryl Mayberry-McKissack, Tracey Robinson-English Source: Kellogg School Management 10 pages. Publication Date: September 1, 2010. Prod. #: KEL529-PDF-ENG
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